Networking is the process of making meaningful and fruitful connections with people. These connections certainly do not have to be limited to potential customers only. Networking is important to make your business grow and prosper as people are the most valuable resource there is.
Having connections with peers and professional bodies is an important part of establishing your reputation as a trustworthy and successful business. In order to succeed a business can benefit from the support of its peers.
The image of a business is important as that is the picture people are going to see. Whether it is to potential clients and customers, or peers and colleagues, projecting a solid image is important. This doesn't mean that as the proprietor you need to have a flashy image. It doesn't really matter whether you drive a Used BMW or a Ferrari as long as it is well maintained and looks professional.
Of course, everything from your car to your office is part of your image. But a solid image doesn't have to be a flashy image. It simply has to be trustworthy, and of a standard that you wish people to mark you at. It needs to speak of success not failure and neglect.
Networking and business image go hand in hand, as a good image is likely to contribute to successful networking as well. Networking requires you to go out there, connect with people, and establish your presence. Without letting people know you and your company exist, a business cannot grow to its full potential.